The messages that really need to get through
Transactional email is one of the few forms of communication your recipient is waiting for. That is why it is very important to get this right. Transactional email is always triggered by the recipient, directly or indirectly. Delivery is therefore very important. Because one in ten newsletters that do not arrive, you will survive. But what if 10% of all your invoices don’t end up in the inbox? Then you have a problem.